Portrait photography is straightforward right? Well ... not really. There are many elements to include and many things outside the photo itself to keep an eye on. Not only is the interaction with your subject important, but lighting, background and angles a long list ... The clothing, position, expression, ensuring the model is relaxed, ease of communication; you don't see these in the photos but you'd notice if they weren't there. Capturing "in the moment" is the trick. This is before equipment preparation to ensure a clear smooth process is achieved. The customer expectations must be foremost throughout.